Gary Cross publishes the findings of this largely forgotten study by the Mass-Observers who followed the annual pilgrimage of labourers to Blackpool, hoping to discover what attracted workers to this centre of Victorian culture.

Part 1; Chapter 1 WORK; Chapter 2 THE ORDER OF TIME; Chapter 3 THE HOLIDAY DREAM; Part 2; Chapter 4 THE HOLIDAY EXODUS; Chapter 5, THE ESSENTIALS OF HOLIDAY LIFE; Chapter 6 WITCH DOCTOR; Part 3; Chapter 7 AROUND THE TOWER AND OUT TO THE SEA; Chapter 8, THE PEOPLE'S PLAYGROUND; Chapter 9 FOURTH DIMENSION; Chapter 10 PENNIES FROM HEAVEN AND FROM EARTH; Chapter 11 THEATRES AND CINEMA; Chapter 12 THE FRINGE OF OUR LAW; Part 4; Chapter 13 DAY ROUTINE; Chapter 14 CHILDREN; Chapter 15 THE MOB; Chapter 16 DANCING; Chapter 17 SEX; Chapter 18 INTERSEX AND THE MORAL LAW; Part 5; Chapter 19, BLACKPOOL PEOPLE; Chapter 20 LIGHTS IN AUTUMN; Chapter 21 RELICS FROM HOLY BLACKPOOL AFTERWORD: MASS-OBSERVATION'S BLACKPOOL AND SOME ALTERNATIVES, John K. Walton; Index;