Earth Connected" Research Fellow at London Science Museum. His publications include Una Penisola in Comunicazione (2008) and several articles in international journals. Gabriele Balbi is Assistant Professor in Media Studies at the University of Lugano, where he is both Vice Dean and Dean of Studies at the Faculty of Communication Sciences. He has published four books in his main areas of research - media history and the history of telecommunications - as well as a number of articles for international journals such as Technology and Culture, Media History, History of Technology, International Journal of Communication, and Media, Culture and Society. Giuseppe Richeri is Professor Emeritus and former Dean of the Faculty of Communication Sciences at University of Lugano. He has held the post of Visiting Professor at the Communications University of China in Beijing since 2012. He has published a number of books and articles worldwide, including Television y calidad (1999), The Beijing Olympic Games and the Communication Impact Worldwide (2011) and Economia dei media (2012)."