Wattenberg's skillful analysis of poll data demonstrates how beliefs are encouraged by the politicians and the media through their efforts to personalize issues and create a candidate-centered political universe.
- William Schneider, New York Times Book Review
An excellent examination of an important and lamentable development in the nation's history.
- Charles Peters, Washington Monthly
This is the fifth edition of what has by now become something of a classic text...One of the great strengths of this book is Wattenberg's careful use of empirical data in support of his argument. By taking pains he has been able to effectively discredit some claims that were essentially based on impressionistic analysis whilst confirming others. The result is a text that has stood the test of time extremely well. He deals robustly and effectively with his critics, to whom the election of 1992 must count as a devastating blow. All in all this is a must read for anyone seriously interested in American politics.
- Steven Hurst, Borderlines