Produktdetaljer
ISBN
9781138136670
Publisert
2015-11-26
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
198 mm
Bredde
129 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
248
Forfatter
<p><strong>`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.'</strong> - <em>Journal of Educational Television</em></p>
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
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Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising
Les mer
`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television
Produktdetaljer
ISBN
9781138136670
Publisert
2015-11-26
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
198 mm
Bredde
129 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
248
Forfatter