Ethos, Technology, and AI in Contemporary Society explores our current understanding of and attitudes toward ethos, credibility and trust in today’s changing technological landscape. The book will be of interest to students and scholars in the fields of Rhetoric, Communication Studies, Technology Studies, and many more.

Editors’ Preface Aaron Hess and Jens Kjeldsen 1. Introduction: Ethos and technology in contemporary society Aaron Hess and Jens Kjeldsen Part I: Theorizing Ethos and Technology 2. Ethos+trust in a digital age Laura Gurak 3. Large Language Models: Logos without Ethos David J. Gunkel 4. Ethos in the machine – the rhetorical character of AI Jens Kjeldsen Part II: Ethos through AI and Algorithms 5. The ethos construction of fact-checkers in an AI setting Mette Bengtsson, Sabina Schousboe and Anna Schjøtt 6. Trust in automated decisions? Exploring human-technology interaction in the field clinical AI Prins Marcus Valiant Lantz and Sine Nørholm Just 7. Ghosting the machine? Analyzing the anxieties about an AI ethos Aaron Hess 8. An Avocado Armchair and Garfield the Antichrist: Ethos and “Deep Learning” for Text to Image AI Technologies E. Johanna Hartelius 9. Algorithmic Ethôs: Sophistic Pedagogy and the Ethical Subjects of Social Media Jamie Jelinek Part III: Ethos Among Online Audiences 10. Ethos and Pathos in Detecting Hate Speech Katarzyna Budzynska, Barbara Konat, Ewelina Gajewska, Konrad Kiljan, Yana Sviatsilnikava, Maciej Uberna, He Zhang and Adam Mickiewicz 11. Towards a Platform-Sensitive Understanding of Trust: Immigrants’ Trust in Authorities during the COVID-19 Pandemic Maryam Alavi Nia 12. Eros and Ethos in Celebrity Deepfake Pornography Amber Davisson 13. 'We Have to Save the Children': Ethos, Digital Affordances, and the Call to Adventure in Reactionary Digital Politics Alan Finlayson and Robert Topinka Afterword Carolyn Miller