"[A]t a time when the acceleration and power of communication technologies has us both excited and possibly a little worried, Ty Adams and Stephen A. Smith provide a timely guide for how we can comprehend this mixture of convenience, overload and distraction and ultimately how to absorb the shock of the new. […] It is genuinely accessible despite the authors’ use of academic frameworks for each chapter. The authors’ idea of a communication shock allows the reader to comprehend why we either hesitate to or rush in and embrace changes in the way we communicate. Readers will come away with a greater idea of the risks involved with our interconnected world and an ability to discern which technologies they choose to take on and those they may want to avoid. It is a theory well worth investing some time acquainting yourself with and this book is a complete introduction to the idea."Communication Director magazine