This is a ′must have′ book for aspiring qualitative researchers in the field of sport and physical activity. The book is well structured, providing the researcher with a step-by-step guide to the processes that need to occur to undertake methodologically sound qualitative research. It is intellectual and yet pragmatic which makes this a book that I will recommend to my PhD students and colleagues alike. <br /><b>Murray Drummond<br />Professor in Sport, Health and Physical Education, Flinders University</b>
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<p>This text provides students with an excellent foundation for understanding qualitative research studies and for conducting their own qualitative inquiries, in fields ranging from sport management and marketing to sport sociology and psychology. <br /><b>Paul M. Pedersen<br />Professor and Director, Sport Management Doctoral Program, Indiana University-Bloomington</b> </p>
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