Joanna Hall, author of Drop a Size in 2 Weeks Flat, offers a special 28-day plan to lose up to 5 inches off your waist. A great alternative to Atkins, Joanna’s Carb Curfew method (banning carbs after 5pm) has been hailed as the healthiest, simplest way to diet the low-carb way.

(25 b/w integrated photos) • This book will be a lead title in the New Year New You campaign which commences on the 4th January with a five week sponsorship promotion with Discovery Health channel • Joanna Hall is one of the top names in the fitness industry. This book will build on the success of Drop a Size in 2 Weeks Flat!, which sold 80,000 copies in three months and was a top ten best seller for five consecutive weeks, Carb Curfew (35,000 copies) and Drop a Size For Life (30,000). • Joanna’s media profile is very high at the moment – she has a new column in the Guardian and was ITV’s This Morning’s fitness expert for 3 years. Joanna is also the health expert for Tesco’s Healthy Living Club, which is run for Tesco Clubcard holders (around 145,000 people) and is a fitness expert for M&S. • The programme includes use of a pedometer. This is very topical – Macdonalds is running a campaign from August to give away a Stepometer with their meals. • Joanna has been the key spokesperson in the bid to lobby government bodies on the rise in obesity and to promote an active lifestyle. She has been the subject of large features in Guardian and Telegraph as well as being on BBC news.