The new kick-start fat loss programme from This Morning’s Diet and Fitness presenter. How to lose fat quickly and, more importantly, how to keep it off using Joanna’s own starch curfew plan and special exercises

'Follow Joanna Hall's Starch Curfew Plan – no carbs after 5pm – and lose fat fast!' Joanna Hall has helped thousands of women get slim and healthy with this incredibly effective diet and fitness plan. It not only offers the quick fix you're looking for to get into your jeans, your bikini or that little black dress – but it's also a solution for long-term weight management, so you can take charge of your diet, get more active, and look good every day of the year. • Why using the Starch Curfew Plan will help you lose weight• How to follow the 14 day diet to get your rear in gear• Which carbs to choose and when to eat them• How to exercise to help you drop that dress size• Use Habit Grooving – to help new habits become a way of life• How to use Joanna's Damage Limitation Plan for long-term success

(25 b/w photos) • Joanna has just been contracted to do twice as many slots for This Morning in 2003. She is the best-qualified presenter in the UK, and is the only one who is expert in both nutrition and fitness. • The Drop A Size diet came out top with 9/10 in a test by Bella magazine, beating Dr Atkins, Carol Vorderman's Summer Detox and The South Beach Diet. Four participants followed a different diet each for two weeks and then gave a score according to how much weight they had lost and how easy it was to follow. • From January 2003, Joanna will be the health, diet and fitness expert for Tesco’s Healthy Living Club, which is run for Tesco Clubcard holders- around 145,000 people. • This is has more commercial potential – with it’s unique promise – than any other diet book coming in 2003. It is a major feature of our New Year, New You promotion with press, BR and London Underground advertising • Joanna’s new Granada/VCI video, Drop a Size, will be launched simultaneously with a big TV advertising campaign and slots on the ITV show promoting the Drop a Size theme which will help in our promotion. • Bikini video with This Morning sold 10,000 copies in the first 4 weeks and her Slimmer Club on This Morning’s website is very popular. • VCI are launching a new Joanna Hall video in Jan 03, provisionally entitled Body Solutions.