In a globalised world, entrepreneurial ventures and innovation
projects today tend to function internationally across a range of
different countries and regions in order to be successful. It is vital
therefore for entrepreneurs, innovators and indeed all business
professionals to be thinking and acting with a global mindset. This
comprehensive textbook helps you to develop such a mindset by drawing
on theory, research, examples and case studies. There is a strong
focus on developing countries and emerging economies throughout the
text given the centrality of these markets to successful business
today. Dedicated chapters shine a unique spotlight on timely topics
such as migration, immigration, ethnicity and digitalisation in
relation to entrepreneurship. Case studies and examples are included
from around the world and include small start-ups, SMEs and well-known
international brands such as Amazon, Dyson and Uber. Written in an
accessible style for readers, there are additionally a wide range of
learning features in each chapter including learning outcomes,
summaries and discussion questions, alongside visual aids. This text
is essential reading for university and college courses related to
international entrepreneurship and global innovation. Sarika Pruthi is
Associate Professor in the School of Global Innovation and Leadership
at Lucas College and Graduate School of Business, San José State
University, USA. Jay Mitra is Professor of Business Enterprise and
Innovation and Director of the Venture Academy at Essex Business
School, University of Essex, UK, and Visiting Professor at Luneburg
University, Germany.
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Produktdetaljer
ISBN
9781529765250
Publisert
2023
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter