This book examines and offers insights into original,
transdisciplinary, conceptual, and methodological perspectives on
gastronomic tourism experiences from both tourists and service
providers’ perspectives. Gastronomic experiences for tourists can
take many forms, including cooking classes, sustainable gastronomy,
visiting farms, attending food festivals, and eating with locals in
their home, among others. From an experiential marketing perspective,
gastronomic tourist experiences provide an opportunity to further
understand co-creation opportunities for chefs, destinations and other
service providers. Service providers play a key role in packaging and
promoting such experiences to differentiate destinations and build
their reputation and destination image. The various chapters in this
book cover a wide range of gastronomic experiences from different
continents including Australia, Asia and Europe. The book also
provides a review of current research themes on the topic, thus
identifying areas where further research is needed. Gastronomic
Tourism Experiences and Experiential Marketing is an essential read
for both undergraduate and postgraduate students of Tourism,
Hospitality, Management and Consumer Behaviour. This book will also be
beneficial for industry practitioners and service providers who have
an interest in understanding tourists who partake in gastronomic
experiences. The chapters in this book were originally published as a
special issue of Tourism Recreation Research.
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Produktdetaljer
ISBN
9781000832556
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter