FranklinCovey Style Guide: For Business and Technical Communication
can help any writer produce documents that achieve outstanding
results. Created by FranklinCovey, the world-renowned leader in
helping organizations enhance individual effectiveness, this edition
fully reflects today’s online media and global business challenges.
The only style guide used in FranklinCovey’s own renowned Writing
Advantage TM and Technical Writing Advantage TM programs, it covers
everything from document design and graphics to sentence style and
word choice. This edition’s many improvements include extensive new
coverage of graphics, writing for online media, and international
business English. Through dozens of examples and model documents,
writers learn how to overcome “writer’s block” and efficiently
create documents from start to finish. FranklinCovey’s experts show
how to get powerful results from every email; add distinctiveness and
power to any online presence; write far more effective proposals,
letters, memos, reports, and resumes; and improve all forms of
documentation, from business procedures to highly technical content.
You’ll learn how to quickly discover and prioritize the information
you need, whether you’re planning a presentation, leading a meeting,
or managing a project. The authors reveal how to design visuals that
communicate messages instantly and intuitively, and use charts, color,
illustrations, maps, photos, and tables to supercharge any
presentation. Packed with up-to-the-minute examples, this A-Z
guidebook can help you write more effectively no matter who you are
— whether you’re a business or sales professional who must
motivate and persuade, a technical professional who must explain
challenging content more clearly and accurately, or a student who
needs stronger writing skills to succeed in school and in your career.
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For Business and Technical Communication
Produktdetaljer
ISBN
9780133092349
Publisert
2014
Utgave
5. utgave
Utgiver
Vendor
Pearson FT Press PTG
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
448
Forfatter