This book chronicles airline revenue management from its early origins
to the last frontier. Since its inception revenue management has now
become an integral part of the airline business process for
competitive advantage. The field has progressed from inventory control
of the base fare, to managing bundles of base fare and air
ancillaries, to the precise inventory control at the individual seat
level. The author provides an end-to-end view of pricing and revenue
management in the airline industry covering airline pricing, advances
in revenue management, availability, and air shopping, offer
management and product distribution, agency revenue management, impact
of revenue management across airline planning and operations, and
emerging technologies is travel. The target audience of this book is
practitioners who want to understand the basics and have an end-to-end
view of revenue management.
Les mer
Origins to the Last Frontier
Produktdetaljer
ISBN
9783030704247
Publisert
2021
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter