This international case study book provides 28 expertly curated case
studies on entrepreneurship and innovation in tourism, each with
detailed implementation instructions for the instructor to maximise
student participation and learning. The dynamic characteristic of the
tourism industry under the influence of micro and macro environment
factors requires future professionals to be equipped with appropriate
skills and competencies to deal with change and development in
real-life practices. Curated and developed by industry experts and
practitioners, these case studies embody real-world scenarios with the
aim of best preparing students for their future careers. This
compelling set of case studies explores the dynamics of
entrepreneurship in global context, analyses emerging markets and new
business models, and elicits the implications of innovation and
entrepreneurship in different contexts and within a transdisciplinary
perspective. The cases illustrate innovation and entrepreneurship as
an accelerator of tourism growth and development, under a sustainable
perspective. With reflective questions throughout to aid both in-class
discussion and self-study, this book is an ideal study resource for
use in higher and vocational education, and its unique, teaching-led
approach positions it as a vital study tool for instructors and
students alike.
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Produktdetaljer
ISBN
9781040027165
Publisert
2024
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter