Andrew Gillespie's Economics for Business is the perfect introduction
to all of the key economic concepts business students need to know.
Crystal clear explanation and a dynamic writing style are complemented
by unrivalled learning support to motivate students to get to grips
with the fundamentals of economics, and to highlight the business
relevance of what they're learning. Opening case studies discuss real
challenges faced by well-known businesses including Amazon, Facebook,
and Five Guys; and invite students to reflect on how these specific
issues apply elsewhere. Frequent business insights throughout each
chapter reinforce the business relevance of economic theories,
bringing them to life every step of the way. Particular support is
provided for mathematical concepts: assuming no prior knowledge, the
book walks students through the maths to develop their confidence in
tackling quantitative material, before asking them to apply what
they've just learned to real business data. Other features are
designed to produce highly employable business graduates. The 'you,
the manager' feature prompts critical thinking by putting the reader
in the shoes of a decision maker, while research tasks in each chapter
cultivate essential report writing and information assimilating
skills.
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Produktdetaljer
ISBN
9780192539120
Publisert
2019
Utgave
33. utgave
Utgiver
Vendor
OUP Oxford
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter