Seductive Screens: Children’s Media—Past, Present, and Future describes the development of child media from its early beginnings on radio to the millions of postings on Facebook today. The book explains the collision of economics, psychology, the needs of parents, and technology in creating the perfect storm for kid’s media growth. Many related issues are discussed with regards to their effect on children’s media, including education, civility, celebrity, violence, play, and child rearing. There is a special emphasis on the influence of Disney, Sesame Street and Batman. Using case studies, and his own ambivalence expressed by personal anecdotes, the author places this important subject in a psychological context. The reader is encouraged to add their input to the discussion, as questions follow most chapters.