This innovative work examines new and emerging forms of gender hybridisation in relation to complex socialisation and immigration contexts including the role of EU institutions in ascertaining asylum seekers’ sexual orientation, and the European laws on gender policy.

Chapter 1. Introduction; Giuseppe Balirano and Paul Baker.- Chapter 2. Is the rectum a goldmine? Queer theory, consumer masculinities, and capital pleasures Tommaso M. Milani.- Chapter 3. Masculinity and Gay-Friendly Advertising: A Comparative Analysis between the Italian and U.S Market; Eleonora Federici and Andrea Bernardelli.- Chapter 4. “Come and Get Your Love”: 'Starsky and Hutch', Disidentification, and U.S. Masculinities in the 1970s; Vincenzo Bavaro.- Chapter 5. The Televisual Representation of Ageing Gay Males: The Case of 'Vicious'; Laura Tommaso.- Chapter 6. The queer peer: masculinity and brotherhood in Cain and Abel literature and imagination; Paola Di Gennaro.- Chapter 7. An Effortless Voice: Queer Vocality and Transgender Identity in Kim Fu’s 'For Today I Am a Boy'; Serena Guarracino.- Chapter 8. Painting social change on a body canvas: trans bodies and their social impact; Emilia Di Martino.- Chapter 9. Neapolitan social-transgenderism: the discourse of Valentina OK; Annalisa Di Nuzzo.- Chapter 10. Undoing Black Masculinity: Isaac Julien’s Alternative Grammar of Visual Representation; Emilio Amideo.- Chapter 11. “You cry gay, you’re in”: The Case of Asylum Seekers in the UK; Maria Christina Nisco.- Chapter 12. The object of subordination is immaterial – discursive constructions of masculinity in a far-right online forum; Andrew Brindle.

“Exploring the interface of queer studies with the fields of linguistics, anthropology, semiotics, critical discourse analysis, literary and film studies, the articles in this collection draw a multi-faceted picture of the discursive construction and representation of queer masculinities in a range of text genres and contexts. They engage in fascinating analyses of various aspects of queer masculinities, including issues such as consumer culture, representation in TV series, films, literature and art, intersectionality with trans and racial identities, homophobic discourse and subordination through hegemonic masculinity.” (Heiko Motschenbacher, Western Norway University of Applied Sciences, Bergen)

“By exploring the entire gamut of the representation of masculinity in both old and new media and across a wide range of disciplines, Baker and Balirano get readers really thinking about what it means to be a man in today’s liquid society. Guaranteed to raise awareness about the diverse ways of being and performing masculinity, the book provides a novel contribution to an exciting new field opening up new avenues for other researchers.” (Delia Chiaro, Professor of English Linguistics and Translation, University of Bologna, Italy, and President of the International Society of Humor Studies)

Examines the manner in which masculinities intersect with queer identities and practices Promotes a range of integrated approaches and addresses issues concerning gender in linguistic, literary, social and cultural contexts Brings together a diverse range of interdisciplinary research from international scholars

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