Marketing for Microbudget Films

Mackintosh-Smith, Nick
Heftet / 2025 / Engelsk

Produktdetaljer

ISBN
9781041019985
Publisert
2025-06-23
Utgiver
Vendor
Routledge
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
296

Forfatter
Mackintosh-Smith, Nick

Biographical note

Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).

Marketing for Microbudget Films

Mackintosh-Smith, Nick
Heftet / 2025 / Engelsk
Mackintosh-Smith, Nick
Heftet / 2025 / Engelsk
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Kommer i salg 23.06.2025
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In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.Smith, along with a diverse cross-section of industry veterans, offer advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics such as, working with film commissions and other film-friendly organisations, the nuts and bolts of posters, trailers and bonus material, how to maintain audience interest during the postproduction process, as well as maximising the latest social media techniques in multiple territories.With indispensable facts, figures, case studies, and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
Les mer
In Marketing for Microbudget Films, feature film director, producer and educator Nick Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Les mer
List of FiguresAcknowledgementsIntroductionPART 1 DEVELOPMENTChapter 1. Finding a story that fits your budgetChapter 2. Market research and pitchingChapter 3. Marketing Strategy and ImplementationChapter 4. Niche marketsChapter 5. CrowdfundingChapter 6. The Power of a Name: Standing Out and Building a BrandChapter 7. Finding Your FanbaseChapter 8. Rationing your resourcesChapter 9. Blood and Money: Trademarks and TrendsPART 2 PRODUCTIONChapter 10. Social MediaChapter 11. Glamour and etiquetteChapter 12. Handmade moviesChapter 13. Electronic connections: From SEO to newslettersChapter 14. Spreading the word with SponsorshipChapter 15. Locations as Marketing ToolsPART 3 POST PRODUCTIONChapter 16. Maintaining interest during post-productionChapter 17. Key artChapter 18. Sneak peeks: Sizzles, teases and trailersPART 4 - RELEASEChapter 19. Film Festivals and other screeningsChapter 20. Press releases and EPKsChapter 21. PodcastsChapter 22. Maximising your product: Using deleted scenes and BTS footageChapter 23. Creating urgency: Your opening weekendChapter 24. Overseas MarketingChapter 25. Redefining your audienceConclusionPART 5 What’s next? The development slatePART 6 Case StudiesPART 7 Sample DocumentsPART 8 ResourcesGLOSSARY
Les mer

Relaterte produkter

In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.Smith, along with a diverse cross-section of industry veterans, offer advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics such as, working with film commissions and other film-friendly organisations, the nuts and bolts of posters, trailers and bonus material, how to maintain audience interest during the postproduction process, as well as maximising the latest social media techniques in multiple territories.With indispensable facts, figures, case studies, and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
Les mer
In Marketing for Microbudget Films, feature film director, producer and educator Nick Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Les mer
List of FiguresAcknowledgementsIntroductionPART 1 DEVELOPMENTChapter 1. Finding a story that fits your budgetChapter 2. Market research and pitchingChapter 3. Marketing Strategy and ImplementationChapter 4. Niche marketsChapter 5. CrowdfundingChapter 6. The Power of a Name: Standing Out and Building a BrandChapter 7. Finding Your FanbaseChapter 8. Rationing your resourcesChapter 9. Blood and Money: Trademarks and TrendsPART 2 PRODUCTIONChapter 10. Social MediaChapter 11. Glamour and etiquetteChapter 12. Handmade moviesChapter 13. Electronic connections: From SEO to newslettersChapter 14. Spreading the word with SponsorshipChapter 15. Locations as Marketing ToolsPART 3 POST PRODUCTIONChapter 16. Maintaining interest during post-productionChapter 17. Key artChapter 18. Sneak peeks: Sizzles, teases and trailersPART 4 - RELEASEChapter 19. Film Festivals and other screeningsChapter 20. Press releases and EPKsChapter 21. PodcastsChapter 22. Maximising your product: Using deleted scenes and BTS footageChapter 23. Creating urgency: Your opening weekendChapter 24. Overseas MarketingChapter 25. Redefining your audienceConclusionPART 5 What’s next? The development slatePART 6 Case StudiesPART 7 Sample DocumentsPART 8 ResourcesGLOSSARY
Les mer

Produktdetaljer

ISBN
9781041019985
Publisert
2025-06-23
Utgiver
Vendor
Routledge
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
296

Forfatter
Mackintosh-Smith, Nick

Biographical note

Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).

Relaterte produkter