Introduction 1. A Brief History of Indian Television Industry 2. Doordarshan's Past, Present and Future 3. Television, Globalization, and Socio-Cultural Change 4. Audiences, Advertising, and Marketing 5. The Indian TV News Bazaar 6. Digitalization and the Futures of Indian Television Conclusion Bibliography Appendix: Profiles of key television companies Index
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The International Screen Industries series highlights media industries around the world, examining the organizational structures, working conditions, institutional cultures, and social contexts in which they operate. Now in its third decade and under a new editorial team, the series is expanding its remit to further include dynamic industry sectors and exciting new areas of activity while also commissioning volumes in established fields that have not yet featured prominently in media industries research. The series editors are particularly interested in proposals on such vibrant areas as media platforms, technological infrastructures, media governance, immersive and interactive media, audio screens, creator culture, and environmental media. They encourage new projects on sports, advertising, gaming, and physical media from an industry perspective, while continuing to welcome work on legacy screen media across geographical and cultural territories.Series Editors:Alisa Perren, University of Texas at Austin, USAYannis Tzioumakis, University of Liverpool, UKAssociate EditorsMatthew Crain, Miami University, Ohio, USAJason Kido Lopez, University of Wisconsin, Madison, USA Jade L. Miller, Wilfrid Laurier University, Canada Debashree Mukherjee, Columbia University, USAElaine Jing Zhao, University of New South Wales, AustraliaFounding editorsMichael Curtin, University of California Santa Barbara, USA Paul McDonald, King’s College London, UK
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Produktdetaljer
ISBN
9781844571888
Publisert
2025-07-10
Utgiver
Vendor
BFI Publishing
Høyde
246 mm
Bredde
189 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
208