'This book is a timely contribution to the debate on the Information Super Highway and the globalization of media markets. Full of up-to-date information, it is essential reading for all those studying current developments in the media.' <i>Nicholas Garnham, University of Westminster</i> <p>'Looking for a rudder to steer through the shifting currents of moviedom in the information age? Wasko's ... treatise may be just the thing.' <i>Box Office</i></p> <p>'Wasko provides a full analysis of the major ways the Hollywood movie business is maintaining its monopoly on film making. This is an important look at the lucrative business of big movie making. Recommended.' <i>The Reader's Review</i></p>
2. The Way We Were: An Historical Look at Hollywood and Technology.
3. Film Production: In the Information Age.
4. The Big Boys: The Hollywood Majors.
5. The Wired Nation and the Electronic Super Highway: Cable Television, Pay Cable, Pay-Per-View and Beyond.
6. Talkin' 'Bout a Revolution: Home Video.
7. The Silver Screen: Theatrical Exhibition in the Information Age.
8. Hollywood Meets Madison Ave: The Commercialization of U. S. Films.
9. Around the World in Nanoseconds: International Markets for Filmed Entertainment.
10. Hooray for Hollywood: Moving into the 21st Century.
Index.
To answer these questions, Wasko offers a brief historical account of the development of the Hollywood entertainment industry and then concentrates on the impact of technological developments from the 1970s to the 1990s. She examines in detail the impact of new technologies in the spheres of production, distribution and exhibition, using case studies to illustrate these technologies in action. Hollywood's marketing and merchandising strategies are detailed, and its global activities are discussed. The result is a wide-ranging, up-to-date account of the transformation which is taking place in what remains one of the most important entertainment industries in the world today.
This book will appeal to anyone interested in the current state of the film industry, and it will become a key text for students in media and film studies.