Chapter 1: Asia on My Mind: Understanding Film Tourism and its Perspectives in Asia.- Section 1: Representing Asia.- Chapter 2: Film Tourism in India: An Emergent Product.- Chapter 3: Imagining Tourism and Mobilities in Modern India Through Film.- Chapter 4: Technology Adoption in Films: Can it be a Subtle Way to Promote Film Tourism in Bangladesh?.- Chapter 5: Strategic Marketing in Film Tourism: The Case of Reality TV Programmes in South Korea.- Chapter 6: Where’s that Beach? Visual Media Effects on Greece in the Korean TV Drama Descendants of the Sun.- Chapter 7: Film Tourism in China: Trends and Reviews.- Section 2: The Film Tourist Experience.- Chapter 8: Mediating Spaces of Tourism in the German Village of South Korea.- Chapter 9: The Impact of Film on Tourist Experience Transformation: A Longitudinal Autoethnographic Approach to the Case of Bali, Indonesia.- Chapter 10: Becoming Extras: Beyond Touristic Experiences at China’s Hengdian World Studios.- Chapter 11: Nostalgiaand Film Tourism Products and Activities: The Case of Korean Audience of Hong Kong Films.- Section 3: Impacts on Host Communities.- Chapter 12: The Beach Goes Full Circle: The Case of Koh Phi Phi, Thailand.- Chapter 13: Attitudes of Host Communities Towards Film Tourism and Tourists’ Impacts on Social Distance.- Chapter 14: Change in Local Community’s Perceptions and Attitudes Towards Film Tourism Impacts: The Case of Eat Pray Love Film Tourism in Bali, Indonesia.- Section 4: Cross-Cultural Perspectives.- Chapter 15: Creating Places and Transferring Culture: American Theme Parks in Asia.- Chapter 16: Impact of Indian Films on Travel Decisions of Non-Resident Indians and Non-Indians.- Chapter 17. Power of a Drama? A Comparison on Voluntourism Between Chinese and American Film Tourists.- Conclusion.- Chapter 18. Future Journeys: Setting the Research Agenda for Film Tourism in Asia and Beyond.

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.

Provides an in-depth examination of the breadth and scope of the film tourism phenomenon in Asia Offers a counterpoint to existing, predominantly Western-centric, film tourism studies Highlights tourism issues associated with the emerging middle class in South East Asia