This book explores the different treatment of writing by women andwriting by men in twenty-first-century Spain. Focusing on contemporarySpanish authors Ana María Matute (1926–2014), Rosa Montero (1952–),and Lucía Etxebarria (1966–), the author examines how Spanish womenwriters are marketed in Spain and, in particular, how current marketingstrategies reinforce traditional structures of femininity. Through an analysis of their work and lives in the context of the FrancoRegime, the Transition to democracy and contemporary Spain, this bookprovides an innovative study of the construction of the public personaeof these key female writers. As social media and the internet transformauthors’ relationship with their readers, the rapidly shifting publishingindustry offers an important context for the difficult balance betweenhigh levels of reception and visibility and the persistence of traditionalgender stereotypes.