Although fads and fashions are, by their nature, hard to pin down, this alphabetic reference captures over 100 of the passing fashions, fancies and merchandising miracles during America's short history. These fads represent American obsession with clothes, hair, diet and appearance.

Contents Introduction The A-2 Flight Jacket The Afro Aiming Toward Punk Alex, The Stroh’s Beer-Drinking Dog Dr. Atkins’ Diet Revolution The B-B-B Sweatshirt “Baby on Board” Stickers Baglets The Barbie Doll Bedecked Beach Hats The Belle Epoch Black Dolls Blazers for Women Blue Jeans Bowlers for Women Byronic Locks Celebrity Perfumes Chalk White Cosmetics The Chase Doll The Chemise Citypants The Conk Convertibles The Corset Cowboy Boots Cracker Jack The Tony Curtis Hairstyle The D. A. The “Dammit” (Troll) Doll The Derby Digital Watches The Dodge Rebellion Dolls With Human Faces The Drinking Man’s Diet Drive-in Banking Electronic Clothes Fallout Shelters The Feather Wave Cut and the Revival of Hairpins The Five-Gallon Hat Flashfashions Footsees G. I. Joe Garfield The Gatsby Look The Gibson Girl Glitter Tops Greasy Kid Stuff Hacky Sack Handbags for Men Hood Ornaments as Jewelry Hoop Skirts Hot Pants Ironing Hair Jax Slacks Jumpsuits Kewpie Dolls Knickers Koosh Balls The Veronica Lake Hairstyle Leg-of-Mutton Sleeves The Licensing of Familiar Media Characters Long Hair on Men Macrobiotic Food Madras Plaid Clothing The Mail-Order Catalog Business Marilyke Dresses Master Mind Matchbox Vehicles Men’s Pajamas Microwave Ovens The Midi The Model T Musical Toys By Mattel The Mustang The Nerd Look The New York World’s Fair of 1939 900 Numbers 1950s Teen Fashions Nostalgia Oopsie Daisy The Op-Yop Paper Dolls Patches Worn on Women’s Faces The Perky Girl Pet Rocks The Philly Cut Pierced Ears Pigs The Pill Plugging Products on the Silver Screen Ponytails for Men Prince Charles Cut Raggedy Ann and Raggedy Andy The Rice Diet Rollerblades Rompers Rubik’s Cube Saddle Shoes The Vidal Sassoon Haircut The Scarsdale Medical Diet The Shapka Short Shorts Silly Putty The Simpsons Sleex The Slinky Slot Car Racing Sock Shops Sports Sandals Spring Breaks on the Florida Beaches Stick-on Initials The Straw Boater Stuffed Pandas Sunglasses Super Ball The Swinging London Look Synthetics in Clothes T-Shirts Tailfins on Cars The Teenage Mutant Ninja Turtles Tie-Dye Fashions Tights Top Hats Toy Giveaways at Fast-Food Restaurants The Trilby The Turtleneck Tutus for Young Girls Twiggy The Tylenol Scare Unisex The Velcro Ball and Mitt Set Video Cassette Recorders The Watchman Wigs for Men Women’s Adoption of Men’s Clothing Young Vulgarians Yuppies The Zipper Zoot-Suits Zubaz Index