Although American-born Edward McKnight Kauffer (1890-1954)—known as the ‘Poster King’—is recognized as one of the most important designers to have worked in England and the United States in the first half of the twentieth century, crucial aspects of his career have been ignored, and this deficiency is remedied by this book about his entire career.

List of Illustrations – Acknowledgements – Introduction to An Artist in Design – Quickenings (1890–1914) – Personal Equations (1914–1921) – ‘Genuine Art’ – Chameleon: 1915–1921 – Alchemist: 1921–1930 – New Bearings (1927–1939) – Judging a Book by Its Cover (1917–1939) – No Man’s Land: Book Illustrations, 1925–1938 – Fresh Directions (1919–1937) – The Artist at Forty-Five (1935) – Reversal of Fortune (1940) – Posters in America (1940–1954) – The Cover Sells the Book (1940–1954) – New Challenges: Book Illustrations (1940–1954) – Epilogue: ‘The Walls of London Bloomed’ – Short Titles in the Notes – Select Bibliography – Index.