20 b/w illus • Joanna Hall is one of the top names in the fitness industry. She has twice hit the top 10 non-fiction bestsellers list and we’ve sold over 200,000 units of her books in the past 3 years. • Joanna is a columnist and consultant for the Guardian, Bella, and Boots Health and Beauty Magazine. She has been a key spokesperson in the bid to lobby government bodies on the rise in obesity and to promote an active lifestyle. She has been subject of large features in Guardian and Telegraph as well as being on BBC news. • Joanna recently helped launch the Kellogg’s 2005 Active Lives Campaign which aims to help parents take the lead in encouraging physical activity in family life. • Joanna is also the health expert for Tesco’s Healthy Living Club, which is run for Tesco Clubcard holders – around 145,000 people. She is also a fitness expert for M&S. • This book will be the main focus of our NYNY 2006 marketing activity plans