• What is digital marketing? • Create a content marketing
framework. • Critical components of social media marketing. • Key
metrics for digital marketing success. The Internet has changed how we
communicate, and that includes how we market. From corporate websites,
to social media platforms, search engines, and more, there are many
ways to reach your market in the digital age. The vast amount of data
that can be generated (Big Data), ads to the complexity of marketing
decisions, but also lets you understand your market better than ever
before. Digital Marketing Essentials You Always Wanted To Know
includes easy-to-understand concepts, tips, and insights to understand
how to gain and retain happy customers through the use of digital
technologies. This book will help you understand the principles that
boost marketing productivity, including the tools required to create
and implement a winning digital marketing strategy. It shows how to
integrate your digital activities across channels to improve your
marketing performance. Whether you are a beginner, looking to
understand the basics of digital marketing, or an expert marketer,
searching for a way to increase your digital marketing ROI, Digital
Marketing Essentials You Always Wanted To Know will help you achieve
your goals. About the Series The Self-Learning Management series is
designed to help students, new managers, career switchers and
entrepreneurs learn essential management lessons. This series is
designed to address every aspect of business from HR to Finance to
Marketing to Operations, be it any industry. Each book includes basic
fundamentals, important concepts, standard and well-known principles
as well as practical ways of application of the subject matter. The
distinctiveness of the series lies in that all the relevant
information is bundled in a compact form that is very easy to
interpret.
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Produktdetaljer
ISBN
9781949395426
Publisert
2023
Utgave
1. utgave
Utgiver
Vendor
VIBRANT PUBLISHERS LLC
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter