Digital Intermediation offers a new framework for understanding
content creation and distribution across automated media platforms –
a new mediatisation process. This book draws on empirical and
theoretical research to carefully identify and describe a number of
unseen digital infrastructures that contribute to a predictive media
production process through technologies, institutions and automation.
Field data is drawn from several international sites, including Los
Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin,
Hamburg, Sydney and Cartagena. By highlighting an increasingly
automated content production and distribution process, this book
responds to a number of regulatory debates on the societal impact of
social media platforms. It highlights emerging areas of key importance
that shape the production and distribution of social media content,
including micro-platformisation and digital first personalities. This
book explains how technologies, institutions and automation are used
within agencies to increase exposure for the talent they manage while
providing inside access to the processes and requirements of producers
who create content for platform algorithms. Finally, it outlines user
agency as a strategy for those who seek diversity in the information
they access on automated social media content distribution platforms.
The findings in this book provide key recommendations for policymakers
working within digital media platforms and will be invaluable reading
for students and academics interested in automated media environments.
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Unseen Infrastructure for Cultural Production
Produktdetaljer
ISBN
9781000870909
Publisert
2023
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter