The Development of Scientific Marketing in the Twentieth Century
Digital bok /
2015
/ Engelsk
Produktdetaljer
ISBN
9781317316862
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
288
Forfatter
The global pharmaceutical industry is currently estimated to be worth
$1 trillion. Contributors chart the rise of scientific marketing
within the industry from 1920-1980. This is the first comprehensive
study into pharmaceutical marketing, demonstrating that many new
techniques were actually developed in Europe before being exported to
America.
Les mer
Research for Sales in the Pharmaceutical Industry
Produktdetaljer
ISBN
9781317316862
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
288
Forfatter