DELIVER MAXIMUM VALUE TO CUSTOMERS AND CLIENTS WITH THIS BLUEPRINT TO
CUSTOMER SUCCESS
In _The Customer Education Playbook: How Leading Companies Engage,
Convert, and Retain Customers_, customer learning experts Barry Kelly
and Daniel Quick explain how teaching customers to best engage with
your products and services is the key to converting them from
prospects to loyal advocates of your brand.
In this book, you’ll examine how to define success for your
customer, create a customer education development plan, and pursue
customer success and revenue metrics. You’ll also:
* Learn why you should prioritize customer learning and invest in
customer training and education
* Discover how to create a detailed customer success and retention
plan that emphasizes delivered value
* Determine how to implement a learning strategy that maximizes and
scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at
companies of all kinds, _The Customer Education Playbook_ is
especially practical for SaaS company executives seeking to extract
and provide maximum value from their customers over the long haul.
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How Leading Companies Engage, Convert, and Retain Customers
Produktdetaljer
ISBN
9781119822516
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter