DELIVER MAXIMUM VALUE TO CUSTOMERS AND CLIENTS WITH THIS BLUEPRINT TO CUSTOMER SUCCESS  In _The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers_, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.   In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:  * Learn why you should prioritize customer learning and invest in customer training and education  * Discover how to create a detailed customer success and retention plan that emphasizes delivered value  * Determine how to implement a learning strategy that maximizes and scales lifetime customer value  Perfect for founders, executives, managers, and practitioners at companies of all kinds, _The Customer Education Playbook_ is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. 
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How Leading Companies Engage, Convert, and Retain Customers

Produktdetaljer

ISBN
9781119822516
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok