A challenge to conventional wisdom, this eye-opening account explains
how businesses can stabilise conflict and improve people's lives while
still pursuing the bottom line. Ours is an era of big companies,
multinational brands and global business power, but also of seemingly
unending conflict. Corporate Peace examines how corporations respond
to the life-and-death business of war and peace. What happens when
they come up against Mexican drug cartels, or the Ebola epidemic in
Liberia? Through the experiences of behemoths such as Fiat, Veolia, BP
and Unilever, Mary Martin shows how big business is increasingly
critical in building a safer world, in the face of failed states,
health pandemics, insurgencies and organised crime. Can companies do
more than generate profits in the poorest and most fragile parts of
the world? Should they also shoulder responsibilities neglected by
government? Martin contends that corporations must move beyond simply
'doing no harm', or upholding human rights. They are becoming part of
the solution, contributing expertise and investment to resolve complex
issues of violence, authority and law. Corporate Peace offers an
alternative account of business, challenging our assumptions about
security and how companies function in an unstable world. It is an
invitation to anyone interested in how society works: to rethink how
multinationals can mobilise their power and influence for the common
good.
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How Global Business Shapes a Hostile World
Produktdetaljer
ISBN
9781787383760
Publisert
2020
Utgiver
Oxford University Press Academic US
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter