In the 1950s, the causal link between smoking and lung cancer surfaced
in medical journals and mainstream media. Yet the best years for the
Canadian cigarette industry were still to come, as per capita
cigarette consumption rose steadily in the 1960s and 1970s. In
Cigarette Nation, Daniel Robinson examines the vibrant and contentious
history of smoking to discover why Canadians continued to light up
despite the publicized health risks. Highlighting the prolific
marketing and advertising practices that helped make smoking a staple
of everyday life, Robinson explores socio-cultural aspects of
cigarette use from the 1930s to the 1950s and recounts the views and
actions of tobacco executives, government officials, and Canadian
smokers as they responded to mounting evidence that cigarette use was
harmful. The persistence of smoking owes to such factors as product
development, marketing and retailing innovation, public relations,
sponsored science, and government inaction. Domestic and international
tobacco firms worked to furnish Canadian smokers with hope and doubt:
hope in the form of reassuring marketing, as seen with light and mild
cigarette brands, and doubt by means of disinformation campaigns
attacking medical research and press accounts that aligned cigarettes
with serious disease. Drawing on a wide range of primary sources,
including thousands of industry records released during a landmark
tobacco class-action trial in 2015, Cigarette Nation documents in rich
detail the history of one of Canada’s foremost public health issues.
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Business, Health, and Canadian Smokers, 1930-1975
Produktdetaljer
ISBN
9780228005971
Publisert
2021
Utgiver
Vendor
McGill-Queen's University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter