By exploring the often hidden ideological agenda(s) of place branding, and analyzing the ways in which practitioners often marginalize, or ignore, local stakeholders on the ground, this volume of essays offers a fresh and topical perspective on an extremely important subject.

Whose Space Is It Anyway? Place Branding: Past, Present, Future Pascale Cohen-Avenel & Graham H. Roberts – Imagining Space – From Drancy to Alentour: A Symbolic Metamorphosis. From Disadvantaged Suburb to UNESCO World Heritage Candidate Heidi Wood – Ethnic Districts Beyond Spectacularization: Mobilising the Public Imagery of Milan’s Chinatown Through Graphic Novels and Artistic Interventions – Giada Peterle & Tania Rossetto – (Re)fashioning Space – From the Steppes to the Runway: Mongolia’s Fashion Imaginary Natascha Radclyffe-Thomas & Babette Radclyffe-Thomas – (Dis)playing Space – Kazan, the ‘Sports Capital of Russia’ Lukas Aubin – Branding Springbok Rugby, Branding the Nation: Memorial Marketing and Nation-Building in South Africa – Bernard Cros – Designing Space – ‘Your Hub in Eurasia!’: Spectacular Logistics and the Rebranding of Azerbaijan Yéléna Mac-Glandières – Consuming Space Who Pays the Price for Consuming Nature? Tourism and the Politics of Belonging in the Rural Coastal Community of Newport, Oregon, USA – Akbar Keshodkar – Beyond Sun, Water, Mountains and Wine: A Question of Rebranding in Mendoza, Argentina Joy Logan – The Businessman as a Samurai: Exoticism in Western Management Literature of the 1980s Séverine Antigone Marin – Afterword – Branded Visions of the Future: Places, People, Politics Nadia Kaneva – The Authors