The book proposes a new Cultural Realism and Virtualism design model
for cultural and creative products based on Laozi’s philosophy and
analysis of symbolism, metaphysics, three-layered culture,
reverse-triangular cultural space and Zen aesthetics. It studies
peoples that speak Austronesian languages and offers a detailed
comparison of their homogeneous and heterogeneous cultures of color,
clothing, housing, boats, birds, symbols, dance and ancestry, and
provides insights into the cultural features of deconstruction and
construction of color, style, form, shape and function, to compose
cultural and creative products using complex, variable, fuzzy
evaluation; and structural variation and color evaluation methods. It
then uses case studies to show that the products created with the new
model not only fulfilled their purpose, but also successfully entered
the markets. This book helps qualify decision-making processes,
improve accuracy of design scheme evaluation and enhance efficiency
inproduct development, and as such appeals to those in the cultural
and creative industry, researchers, designers and those who are
interested in product design.
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Produktdetaljer
ISBN
9789811522710
Publisert
2020
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter