During the 20th century consumer culture came to play a dominant and defining role in Western societies. Scandinavian Early Childhood and Consumer Culture provides insights into how, in the Scandinavian countries in general, and in Norway in particular, childhood had been imagined and children have acted as consumers in a modern consumer society. The book contains new historical and empirical studies. Tora Korsvold is professor of Early Childhood Education at Queen Maud University College of Early Childhood Education, Trondheim, Norway. «Analysene i denne boken er viktige, og undersøkelser av dette området blir stadig viktigere siden det teknologiske rommet for å drive markedsføring av produkter og hele livsstiler til forskjellige grupper er blitt så stort og uoversiktlig.» Astri Andresen, Historisk Tidsskrift