'Corinna Treitel has written a highly readable and informative book … She shows how important life reform was for the development of modern alternative diets and at the same time makes clear that a decades-long dynamic of criticism and co-optation between vastly different actors propelled the consolidation and wide dissemination of the 'natural diet'.' Laura-Elena Keck, translated from H-Soz-Kult (www.hsozkult.de)

'… well written and carefully researched … Treitel's examination of the discourse on eating naturally challenges our understanding of biopolitics by arguing that biopolitics is the result of both popular impulse to self-rule as well as authoritarian attempts to coerce and as such is coproduced by laypeople and experts.' Gesine Gerhard, The Journal of Modern History

'Corinna Treitel's impressive study roundly dispels any notion that nutrition expertise is becoming irrelevant … provides an empirically rich account of the many ways in which more natural eating became acceptable, co-opted, and mainstreamed - if one wishes to use the word in a country whose love of meat endures in the twenty-first century.' Frank Uekoetter, H-Net