There are few more important subjects in the West today than the corporaticization of public and personal space and few writers as well-suited to the subject as the always insightful and provocative Doug Rushkoff. A terrific contribution to an urgent debate
- Naomi Wolf,
Read this book if you want to understand how the current economic meltdown started 400 years ago, how so much of what you consider to be a natural evolution of daily life was carefully designed to profit a few, and how corporatism has so colonised every part of life that most of us don't even recognise how our lives and fortunes are channeled and manipulated by it.... I love that Rushkoff isn't afraid to think big - very big
- Howard Rheingold author of Smart Mobs,
<i>Life Inc</i> is a return to Rushkoff's best form. In it he takes swipes at advertising, pop psychology, public relations, suburban life, the dotcom boom, reality TV and many of the things we take for granted
Guardian
Fluent and well-researched
Independent