In doing so, the author illuminates the ‘receiving side’ of private regulation and governance, developing a nuanced understanding of transnational norm diffusion wherein political and ideational factors in the global South are granted primacy over global structures, processes, and agents.

Chapter 1. Introduction: Where does private governance go?.- Chapter 2. Framing Transnational Governance.- Chapter 3. Global Trajectories in Sustainable Governance.- Chapter 4. Mapping Participation in Argentina and Brazil.- Chapter 5. Sustainability, Ethical Business and Party Politics in Brazil.- Chapter 6. Politics, Ideology, and Indifference in Argentina.- Chapter 7. Final Thoughts. 

This book examines the interface between transnational private governance and domestic politics in South America.  It explores the social and political factors that condition how ‘global’ private norms, discourses, and initiatives dealing with sustainability and CSR regulation are engaged with, hybridized, and challenged by local actors in Argentina and Brazil. Inverting the conventional approach to global governance studies, it unpacks the complex forms in which domestic political-cultural elements embed global norms and discourses with meaning and mobilizing power, conditioning their appeal to potential participants and supporters. In doing so, the author illuminates the ‘receiving side’ of private regulation and governance, developing a nuanced understanding of transnational norm diffusion wherein political and ideational factors in the global South are granted primacy over global structures, processes, and agents. 

“Understanding how transnational governance of sustainability can be made effective is one of the great challenges of the 21st Century. This book makes a major contribution to this agenda through a comparative investigation of how the state, private sector and civil society in Argentina and Brazil have engaged with three distinct transnational initiatives on sustainability and social standards: the United Nations Global Compact; the Global Reporting Initiative; and the International Standards Organisation’s ISO 26000 standards. I would strongly recommend it to all scholars interested in understanding how public and private actors negotiate and engage with the shifting sands of global governance, not just in Latin America, but across the world.” (Khalid Nadvi, University of Manchester, UK)  “The role of states in the Global South in processes of global governance is one of the most significant topics of the contemporary era. This volume offers a fresh perspective that not only challenges traditional top-down assumptions but also puts forward a novel analytical framework emphasising local dynamics and the politics of resonance. It is essential reading for anyone interested in the dynamics of globalization.” (Thomas Davies, City University London, UK)

"Understanding how transnational governance of sustainability can be made effective is one of the great challenges of the 21st Century. This book makes a major contribution to this agenda through a comparative investigation of how the state, private sector and civil society in Argentina and Brazil have engaged with three distinct transnational initiatives on sustainability and social standards: the United Nations Global Compact; the Global Reporting Initiative; and the International Standards Organisation's ISO 26000 standards. I would strongly recommend it to all scholars interested in understanding how public and private actors negotiate and engage with the shifting sands of global governance, not just in Latin America, but across the world." (Khalid Nadvi, University of Manchester, UK) "The role of states in the Global South in processes of global governance is one of the most significant topics of the contemporary era. This volume offers a fresh perspective that not only challenges traditional top-down assumptions but also puts forward a novel analytical framework emphasising local dynamics and the politics of resonance. It is essential reading for anyone interested in the dynamics of globalization." (Thomas Davies, City University London, UK)

Fills a significant lacuna in our understanding of the political economy of the Global South Provides a highly innovative contribution to the study of global private governance Rejects northern-centric perspectives to highlight the agency of actors in the South