Essentially thrilling ... this is the best piece of research on social uses of the internet that I have come across. The Independent Now a remarkable new book has raised the discussion to a new level. The Observer The book is impressive, well argued and written ... Indeed, this book is innovative and I would suggest that it is essential reading for all students and researchers examining the relationship between new internet technologies and society. Sociology Represents not only an important contribution to the proliferation of writings about the Internet, but also a timely lesson in the practice of ethnography ... To use ethnography to such effect in studying this phenomenon provides a forceful argument for the role of anthropologists in understanding contemporary processes ... In imagining the Internet in this way, and Slater not only make an ethnographic study of the Internet possible, but also suggest a new avenue for theorizing it. JRAI