This biography profiles the man who shepherded the NFL at its outset and established the solid foundation upon which Bert Bell and Pete Rozelle could build. In many ways, Carr's was the harder and most crucial job, named league president in 1921 when 'post graduate football' was not a serious competitor to college football or major league baseball. Willis (head of research lib., NFL Films) reminds us that Carr drew up and enforced the bylaws of the league and continually pushed it forward by recruiting a stable ownership group in large U.S. cities. Carr's years in sports management also embraced basketball and baseball. Willis relates Carr's life in comprehensive detail from a wealth of interviews and use of Carr's archives. This thorough biography of a forgotten but influential figure in sports management is recommended to all football fans.

Library Journal

Willis, the veteran head of NFL Films’ Research Library, turns the clock back to the genesis of the National Football League and Joe F. Carr, the remarkable man who laid the solid foundation of modern professional football from 1922 to 1937. Described by Willis as “the Henry Ford of the NFL,” Carr, a tireless visionary, rose from his modest Irish upbringing to create one of the first traveling football teams, the Columbus Panhandles, in the early part of the last century and guided the new professional football league, the American Professional Football Association, in 1921. With complete access to Carr’s family and associates, the author performs a workmanlike recounting of Carr as the diligent, straight-shooting president of the NFL, overseeing many of the achievements we take for granted today: standard player’s contracts, rules for college recruitment, professional football regulations, players’ statistics, creation of two NFL divisions, the NFL draft, and the championship game. Informed, somewhat academic, yet engaging, this gridiron biography of Carr explains completely why football fever takes hold of America each and every fall.

Publishers Weekly

Willis has dived into obscure and early behind the scenes NFL history in his book….I highly recommend this book for any football library. Once I started reading it, I was unable to put it down…. Willis has captured the essence of this time frame of early football history and gives the reader great insight into this overlooked football legend.

- Bob Swick, 2010, Gridiron Greats