In today's ever-more-globalized world, success in business requires navigating through cultural differences, and a knowledge of how to decode cultures foreign to our own. In this fun and instructive book, international business expert Erin Meyer offers key tactics and strategies to help businesspeople overcome cultural obstacles and obtain success.

"The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read." --Foreign Affairs "Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down."--Cari Guittard, Huffington Post "This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries." --Professional Manager (UK) "A helpful guide to working effectively with people from other cultures...Meyer delivers important reading for those engaged in international business." --Kirkus Reviews "With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's...Skillfully blend[s] real-life examples. with an analytical framework... What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."--HR Magazine, 5 star review "Amusing"--Financial Times "In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world -- and how to get past them."--Siemens Industry Journal, issue 2